[meaningful life]

If:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

are represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:

H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98% 

and

K-N-O-W-L-E-D-G-E
11+14+15+23+ 12+5+4+7+5 = 96%

But,

A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%

And,

B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103%

AND, look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G
1+19+19+11+9+19+19+9+14+7 = 118%

Thus, hardworking and knowledge will get you close but with bullshit and ass-kissing will get you over the top.